Named one of Bay St. Bull’s Women of the Year, Erin Bury is one of Canada’s top female entrepreneurs, an active startup advisor. and a former marketer and technology journalist. Erin is the co-founder and CEO at online estate planning platform Willful, where she drives the company’s mission to make it easier for Canadians to prepare for and deal with death in a digital age. Willful has been named one of Bay St. Bull’s Power 50 companies, and Erin secured a deal for the company on TV’s Dragons’ Den in December 2021. Erin advises multiple startups including podcasting platform Quill. She is also a board member for Save the Children Canada and the co-chair of the #Tech4SickKids initiative for SickKids Hospital.